How can you compel a first-time customer to come back to your business next time? Better yet, how can you keep that customer coming back for more of your business and services? As a laundromat, you rely on the community, with your customer base usually being repeat clients within your area. This is why you must have the right marketing strategies that will have people continue returning for your services, beating the competition.
There is more to marketing than just upgrading your equipment and commercial laundry parts from Laundry Replacement Parts, though. Check out these interesting tactics to give your laundromat business more of an edge!
- Have a Unique Guide
Uniqueness will have any business stand out from the crowd, and that’s the perfect tactic to focus on amid all the competitors and the noisy online world today.
While you might not think a laundromat has anything more to offer other than clean clothes and quality dexter laundry parts, you’ll be surprised with some cool ideas that will gain traction among the community.
For example, are you aware of any guides related to properly maintaining and cataloging clothes? Maybe not, which is why it’s your time to shine and create guides like these! These are helpful ideas to attract and engage customers in your area.
Here are ideas of guides you can do, which can also help promote your laundry business:
- Hat care
- Shoe care
- Cataloging and maintaining socks
- How to buy, clean, and store linens
- Up-cycle old clothes
- All-inclusive laundry guide
- A first-timer’s guide to laundromats
And there are so many more ideas to utilize!
- Build Buzz
Giving people a sense of urgency will have them act quickly. If someone thinks they will miss out on a deal (that’s FOMO or fear of missing out), they are more likely to spend money at the laundromat. It’s a win-win situation, especially for future customers who have a huge pile of laundry waiting to be cleaned.
The secret to building great buzz for your business is to make it worth their time, money, and effort. Sweeten the promo rather than being too stingy that people won’t really see it as a good deal. Here are some ideas you can consider:
- First 100 customers will get a freebie or discount
- Customers who bring in the most laundry can get a free wash next time
- Flash sales
- Social media contests
- Buy One Get One deal sent to emails of returning customers
- Free washer or dryer uses with a loyalty card
- Referral bonuses
- Partner Up
You may also want to consider partnering up with other local businesses or community events, which can build more traction and improve your business reputation. For instance, consider teaming up with the local sports teams, sponsoring events, or hosting a free laundry day in the community with charitable organizations.
Wrapping It Up
What are you waiting for? Try any of these tactics and begin building your customer base for more business!