Whether you are a large or small firm, if you do business online, you need a powerful CRM to help you navigate the ins and outs of the modern customer relationship. From powerful data analytics to information processing and more, your CRM empowers your organization to do more with less and better than ever before.
One of the best, and in many ways, superior options on the market right now is SalesForce. It is not only a top-notch CRM, but for three primary reasons that help it stand out from a crowded field of competition.
If your business is shopping around for a CRM provider, or you are considering switching from your current choice, read on to see how SalesForce provides a world-class end-user experience that delivers on expectations and helps create value at the corporate and customer level.
Robust Platform
SalesForce, similar to pioneers in other industries like Amazon, is creating a cloud-based CRM that is immediately adaptable to a wide variety of usage scenarios and can meet the immediate needs of many different industries. Think of it this way: The SalesForce CRM is one app among many within an interconnected ecosystem that is configurable to client needs as those needs arise and even as demand curves fluctuate. In other words, SalesForce’s CRM and related applications respond in real-time to a business’ needs, delivering powerful, actionable data that is current, relevant, and immediate.
Adaptable Applications
SalesForce’s greatest strength as a CRM solution is the broader applications that it has access to and, in turn, that your business can use to drive growth and sales. And, continuing with the app store analogy introduced above, the sky is the limit when it comes to what these applications can do and what they target. Some relevant examples include coordinating logistics, managing project workflows, common document and form generation, and processing, and status updates via instant messaging, text messaging, or email, among many others.
Instantly Scalable
A major hindrance to growth, and a complication of explosive growth, is that your infrastructure can’t keep up with demand. SalesForce overcomes this major hurdle to sustainable growth with a scalable solution that adapts to business and customer needs as they arise. Rather than wasting resources on overages or attempting to predict usage scenarios, SalesForce remains relevant to what you are doing presently, not historically, and as such help keep down costs and deliver consistent value for your business. Many CRMs offer a one-size-fits-all approach with pricing that is similarly restrictive and often forbidding for smaller firms. SalesForce can help companies of any size realize greater growth via immediately scalable, cost-effective CRM infrastructure.
It cannot be understated how important it is that a business uses a CRM solution relevant to its needs. Given the adaptability and flexibility of the SalesForce platform in general, as well as its scalability in particular, it might make sense for large firms to take a look into whether or not SalesForce provides a workable solution to their business’s current and future CRM needs.
